1. Cleansing
Cleansing is the most critical daily skin care step but it can also strip the skin of natural oils that are important to keeping it soft and healthy. Limit showers and baths to 15 minutes and use warm, not hot, water and a foaming cleanser. Depending on whether your skin is normal to oily or normal to dry, you should use cleansers and products that are formulated for your specific skin type. Apply cleanser to face and move fingers in a circular motion over entire facial area and neck. Rinse with luke warm water. Repeat if necessary to remove all makeup.

To remove eye makeup, use a gentle mascara and eye makeup remover such as the one in our More Beauty and Glamour products page. Always start with the eyes - one at a time. Close one eye, look with the other. Cleanse the first eye gently and completely before you begin the second one Apply eye makeup remover to a cotton pad. Wipe the pad from the brow downward over your closed lid to the base of you lashes. Do not drag against the skin. Repeat several times until the entire lid is clean.

2. Exfoliation
Dead cells prevent moisture from being absorbed into the skin. Shaving helps with eliminate dead surface skin cells but regular exfoliation of the entire face will help keep skin smoother and younger looking. Exfoliation may help protect skin from skin cancer by eliminating abnormal cells before they become dangerous. A granular scrub or moisturizing cleanser that contains AHA helps to slough off dead cells from the skin surface. Elbows, heels and knees tend to dry out more quickly because they are constantly bent and flexed. These areas can benefit from the use of a loofah. If your skin is sensitive, use a synthetic puff or natural sponge. A callous remover is great to use on extra-thickened dry skin areas on your feet such as heels.

3. Toning
Use a non-alcohol, fragrance-free toner after cleanser (and shaving). Toners tighten the pores and restore pH balance to the skin while cleaning it of excess cleanser and makeup. Natural additives such as Vitamin C (which is an anti-oxidant and helps formulate collagen) can boost skin tone and Almond Oil extract calm and heal skin. Beware of Alcohol ingredients that can dry out skin.

4. Firming
A facial masque is another way to firm and improve skin tone. Using a masque tightens skin and makes makeup easier to apply and look better on. If you have 10-15 minutes, enjoy a relaxing bath while wearing a natural clay masque. The natural clay, Kaolin, draws impurities out of clogged pores and minimizes the pore size and helps tighten and refine skin. A moisturizing masque can nourish and replenish skin with youthfulness, elasticity and firmness. It’s a healthy, relaxing treat for your skin.

5. Moisturizing
After cleansing, exfoliating and toning, pat dry with a towel, don’t rub (so that you leave your skin slightly damp) and apply moisturizer. We recommend our Vitamin E moisturizing cream or Kinerase. Applying moisturizer to slightly damp skin protects your skin to lock in moisture and provide a healthy supply of essential nutrients daily. Be sure to apply extra moisturizer or extra intensive moisturizer to dry skin areas and areas such as elbows and heels. Moisturize again before bedtime. Using skin nourishing cream moisturizers not only help to protect and soften skin but also add beneficial natural emollients while they moisturize to keep skin smoother and younger looking.